The basics of search engine optimisation

Search engine optimisation, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a form of internet marketing that seeks to promote websites by increasing their organic search engine...

The most common SEO mistakes (and how to avoid them)

If you’re unfamiliar with SEO, it stands for Search Engine Optimisation, and it’s the process of optimising a website to rank higher in search engine results. A higher ranking means more traffic, which can lead to more customers and conversions for your...