The basics of search engine optimisation

by | Aug 29, 2022 | SEO

Search engine optimisation, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a form of internet marketing that seeks to promote websites by increasing their organic search engine...

The most common SEO mistakes (and how to avoid them)

by | Jul 29, 2022 | SEO

If you’re unfamiliar with SEO, it stands for Search Engine Optimisation, and it’s the process of optimising a website to rank higher in search engine results. A higher ranking means more traffic, which can lead to more customers and conversions for your...