If you’re like most business owners, you put a lot of time and effort into creating your website. But what good is it if no one visits your website? In this blog post, we will discuss four reasons people might not be visiting your website – and how to fix them!

Your website isn’t mobile-friendly

In today’s world, more people are using their smartphones and tablets to access the internet. This means that if your website isn’t designed to be mobile-friendly, you could lose out on a lot of potential traffic. Make sure your site can be easily accessed and navigated on all devices.

Google places such a high expectation for websites to be mobile-friendly that the ranking on search engine results pages could be hampered if your site isn’t “responsive.”

A responsive site is a type of website that can be viewed on any device regardless of whether it is a desktop, laptop, tablet, or mobile phone. Mobile-friendly websites provide an excellent foundation for growing a successful business as they make your website accessible to the widest potential audience and group of people.

Without a responsive design or a mobile-friendly website, you’re not only missing out on a sizeable chunk of the market, but you’re also missing out on most of the traffic. 

There are many ways to make a website more responsive, including using a content delivery network, optimising images, and using caching.

Your web developer should have other suggestions to make your site mobile-friendly. Why not contact Orange Media today for some ideas?

Your website content is outdated

If the last time you updated your website was months or even years ago, it’s no wonder no one is visiting it. Web users are looking for fresh, relevant content, so update regularly your site with new and engaging information.

Visitors come back to their favourite websites regularly to get new information. If they come back several times, and the content of your site hasn’t changed, they’ll simply stop visiting.

Google and other search engines notice when the content on your site is updated. If the information is static, the search engine will stop viewing your site as reliable and won’t list your site on results pages.

But you don’t have the time, you say? Try hiring a professional content and copywriter. Yes, you’ll have to pay someone to create the content, but the benefits far outweigh the costs. And fresh content means fresh visitors, which translates into fresh sales.

You’re not promoting your website

Just because you build it doesn’t mean they will come. To drive traffic to your site, you need to promote it through SEO, social media, and other marketing channels.

First, make your website look professional. If your website looks like you made it in a hurry, people are going to assume that you’re not a credible source of information. Use good design principles and make sure your website is up to date with the latest trends.

Next, promote your website on social media. This is one of the easiest and most effective ways to promote your website. Make sure you have a social media profile for your business and share your website’s content regularly. And taking advantage of the social media channels you already use won’t cost you any money.

Add a few social media share buttons to your site and encourage your visitors to share information they found helpful.

Or use online advertising. If you want to reach a wider audience, online advertising might be the way to go. There are a variety of different advertising options available, so find one that best suits your needs.

Finally, exchange links with other websites. This is a good way to get more traffic to your website, and it’s also beneficial for SEO purposes. Find websites in your industry that you can link to and ask them to do the same for you.

Your website is difficult to navigate

If potential customers can’t find what they’re looking for on your website, they’re going to leave. Make sure your website is easy to navigate and that your most important information is easily accessible.

There are a few things you can do to make your website more user-friendly:

•    Make sure your links are easy to spot. Place them in prominent locations and use attention-grabbing text or icons to help them stand out.
•    Organise your content using clear categories and sub-categories. This will make it easier for your visitors to find what they need.
•    Use helpful navigation menus and tabs. These will guide your visitors through your website’s content and help them find what they’re looking for. You might even include a sitemap in the footer of your pages.
•    Use search functionality on your website. This will allow visitors to find the information they’re looking for.

What’s next?

These are four of the most common reasons ‌no one is visiting your website. By addressing these issues, you can ‌see an increase in traffic and better results from your online presence.

The team at Orange Media is ready to help with all your web development needs. Contact Orange Media today to find out how their services can help you increase traffic to your website.