Graphic Design & Branding
The first thing new customers notice about a company is how it looks. Before they’ve read even a single word, your business will have been judged as to whether or not it’s worth their time, effort and attention. As experienced creatives, our job is to make sure that this gut reaction is a good one.
The process of figuring out what your customers will react positively to and applying it is called branding and it’s made up of many different parts. There’s the stuff you can see, like a symbol, graphic mark, logo or name to set you apart from other companies, and the stuff you can’t, such as culture, vision, values, and identity.
All of this is important as you build a company, but it doesn’t need to be done at once. Depending on your size, a new logo or a set of designed assets such as stationery or marketing materials may be all you need to get started.
We don’t just work with businesses that need new brands. Occasionally, we work with people who need us to throw our creativity and understanding of visual communications at their one-off design projects. We’ve worked with all types of print and digital media in the past, including:
- Promotional material (flyers, posters, billboards, etc.)
- Social media graphics
- Whitepapers, brochures, guides
- Stationery (letterheads, business cards, etc.)
- Menus & wayfinding
Your logo will feature on every piece of branded material you put out into the world so it should really be something you’re proud of! Whether you need a new logo design from scratch or a refresh of one that already exists, our logo design team in Huddersfield will work with you to establish a mark that is not only representative of your business, but also of your creative vision.
Brand Identity Design
The point of a distinctive brand identity is for customers to know it’s you. This means bringing together all of the recognisable, outward elements of your brand and unifying them, such as your logo, colour palette, typography, illustration, photography, tone of voice, video and so on. These are then housed in a set of brand guidelines, a document which makes it easy for you and your staff to refer back to at any time. Remember, if you don’t know who you are, neither will your customers.
Brand Assets Design
Assets ensure the experience of a brand is consistent both online and offline. Broadly speaking, they encompass things like letterheads, business cards, pens, flyers, posters, etc. For eCommerce companies, assets also refer to things like signage and packaging. An aligned set of creative assets helps with brand recall and makes recognition easier which will contribute to the growth of your business.
Social Media Assets Design
It costs nothing to use social media. With 45 million active users running an average of seven different social media accounts in the UK in 2020 (source: Globalwebindex), that’s up to 315 million opportunities to connect with customers for free. But this only works effectively if assets like your cover photo, profile picture, bio and feed content look the same across each platform.
Get in Touch
Whatever your question we'd love to hear from you.
A few words from our previous clients
"Orange Media has done a fantastic job of building and managing my websites for the past 3 years. Great customer service and was a pleasure to work with from start to finish. "
Stead & Mercer
"We have a very complex business model and wanted to take this online. Orange Media managed to build all this and made it very simple to use. They are experienced and managed to bring our business to the 21st century. The Orange Media team was always very keen to help and solved minor teething problems quickly and efficiently. I would highly recommend Orange Media to anyone and rate them 10/10 for their skills."
Vital Polys/ Vital Gels
"Steven is one of the most flexible and versatile freelancers I’ve worked with. He can use a wide range of techniques together to give you anything from a simple promotion poster to a full website package."
AGM Tokyo Huddersfield