By Envato

Digital advertising is a form of marketing communication used to promote or sell products or services through the internet. It includes website marketing, email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising, pop-ups, skyscrapers, and Rich Media), and mobile advertising. This article will focus on website marketing which is a vital aspect of digital marketing. Designer websites must have implemented all or some of these types of website advertising.

Types of Website Advertising

By BecomeVisible

• Search Engine Marketing

Search engine marketing (SEM) is a type of Internet marketing that entails improving the exposure of websites in search engine results pages, primarily through paid advertising.

• Search Engine Optimisation

The technique of increasing the quality and quantity of search engine traffic to a website or a web page is known as search engine optimization. SEO focuses on unpaid traffic rather than bought or direct traffic.

• Paid Inclusion

Paid inclusion is a search engine marketing service in which a search engine company charges a fee for websites to be included in their search index. Paid inclusion is a contentious practice, and its popularity among search engines has dwindled over time.

• Paid Search

Paid inclusion is a search engine marketing service in which a search engine company charges a fee for websites to be included in their search index. Paid inclusion is a contentious practice, and its popularity among search engines has dwindled over time.

• Display Advertising

Digital display advertising is graphic advertising on websites, apps, and social media platforms that uses text, images, video, and audio in the form of banners or other ad formats. The primary goal of display advertising is to provide site visitors with general adverts and brand messages.

• Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a company pays one or more affiliates for each visitor or customer they bring in through their own marketing efforts.

• Viral Marketing

Viral marketing, often known as viral advertising, is a commercial technique that promotes a product primarily through existing social media networks. Its name relates to how customers share information about a product with others, similar to how a virus spreads from one person to the next.

How to start Website Advertising

By Join Native

Create a good website marketing strategy. A website marketing strategy is a strategy for achieving a goal based on what your website does effectively and where it falls short. Below are few steps to start out:

• Find out who your customers are.
• Examine what’s working and what isn’t on your website.
• Set goals and determine what tools you’ll need to achieve them.
• Plan the campaigns you’ll need to achieve your objectives.

Measuring Website Advertising Effectiveness

By Simplilearn

The effectiveness of website advertising can be measured in a number of ways. One way is to look at web analytics. It is the study of the behaviour of the visitors to your website. Web analytics will assist you to collect, analyze and report on the data to improve the effectiveness of the website. This is because by understanding how people are interacting with your website, you can make better decisions about content, where to place ads and what type of ads to show.

There are various tools that can be implemented to measure web analytics. You can have an in-built dashboard, use google analytics, hoot-suite and various other online platforms. 

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